We’ll start our day as badasses do: A light breakfast and coffee as guests arrive with a chance to say “hi” to familiar faces and meet some new ones. Then, Kathy Steele with Red Caffeine will formally welcome everyone and kick off the day.
The Middle Market is the growth engine of the U.S. economy. These 200,000 businesses make up one-third of private sector employment and GDP, yet little attention is paid to their growth and challenges. In this session, Doug Farren will share the latest research he has led from The Ohio State University's National Center for the Middle Market about how these businesses plan to invest in people, processes, and technology to drive growth in the coming year.
The Sales & Marketing Organization is the lifeblood of any growth story. Having a repeatable, scalable sales engine could take your company to heights you've never dreamed of. All you need to do is find the right people, right? In this presentation, Tim Schumm will discuss the keys to attracting, developing, and retaining the top sales & marketing talent within your industry, as well as the planning, modeling, and management philosophy needed to extract the untapped potential of those existing and future team members.
Regardless of business type, value is the ultimate deliverable. It's the satisfaction the customer feels after making a purchase for goods or services relative to what they must give up receiving them. No other time has afforded the opportunity to reexamine your deliverable like right now. During this workshop, Janet Viane will guide you to establish the three key elements of your value proposition and next steps for finalizing this proposition with your team and internalizing it with your workforce. You will also explore how that value statement can be built into your key market messaging.
Join us for an assortment of artisan sandwiches, fruit, and desserts to please all palates. This is your chance to connect with old and new friends or follow up with our morning speakers.
If you feel inundated by technology platforms, but more lost than ever on which ones will help achieve your growth goals, you aren’t alone. The average company pays for more than 30 business and marketing technologies, 80% of which overlap in function and most aren’t used. Data automation and cloud technologies can drive business results with the right principles and sound business process, but you need tech that’s built for you. Co-Founders Mike Remke and Matt Butler will share real-life client stories around good and bad tech practices and outline how to solve the biggest unknowns for change management and whether to build the tech or buy it.
For many sales and marketing leaders, customer advocates are the ‘Holy Grail.’ Beyond validating the business, they are trusted brand ambassadors who share their experiences and influence their peers. And yet, most companies do not cultivate and harness the power of their customer advocates, let alone know who they are. This has tangible business implications for growth companies because happy customers are a key to accelerating revenue growth. In this session, Patrick Rooney will provide the roadmap for identifying and unleashing the untapped power of your customer advocates with a focus on driving business growth.
You may have been able to win the in-person game when it comes to closing the deal, but has that success translated to the small screen? Whether you’re in a leadership role in your company or on a sales team trying to achieve your sales goals, wooing clients and prospective clients virtually can be a challenge. Given the uncertainty surrounding Covid-19, this way of doing business is here to stay. During this presentation, we will cover how to effectively message what you do and how you do it, as well as the best practices in virtual presentation training from aesthetics to execution to strategy.
Immediately following the closing keynote join us for cocktails, tasty appetizers, and a chance to network with business thought leaders.
Innovative solutions from industry experts
Insights and time-tested tips and tricks
A playbook of resources with actionable ideas from each session
Collaborative and interactive sessions
Meaningful connections with people holding similar values
A NEW MINDSET - BUSINESS GROWTH IS FUN!Register Now