Breakfast and Networking
We’ll start our day as badasses do: A light breakfast and coffee as guests arrive with a chance to say “hi” to familiar faces and meet some new ones. Then, Kathy Steele with Red Caffeine will formally welcome everyone and kick off the day.
Session 1: Winning the Virtual Room: How to Excel in Online Presentations
You may have been able to win the in-person game when it comes to closing the deal, but has that success translated to the small screen? Whether you’re in a leadership role in your company or on a sales team trying to achieve your sales goals, wooing clients and prospective clients virtually can be a challenge. Given the uncertainty surrounding Covid-19, this way of doing business is here to stay. During this presentation, we will cover how to effectively message what you do and how you do it, as well as the best practices in virtual presentation training from aesthetics to execution to strategy.
Session 2 : The Talent Variable In the Growth Process
The Sales & Marketing Organization is the lifeblood of any growth story. Having a repeatable, scalable sales engine could take your company to heights you've never dreamed of. All you need to do is find the right people, right? In this presentation, Tim Schumm will discuss the keys to attracting, developing, and retaining the top sales & marketing talent within your industry, as well as the planning, modeling, and management philosophy needed to extract the untapped potential of those existing and future team members.
Session 3 : The One Tool You Must Have - Your Value Proposition
Regardless of business type, value is the ultimate deliverable. It's the satisfaction the customer feels after making a purchase for goods or services relative to what they must give up receiving them. No other time has afforded the opportunity to reexamine your deliverable like right now. During this workshop, Janet Viane will guide you to establish the three key elements of your value proposition and next steps for finalizing this proposition with your team and internalizing it with your workforce. You will also explore how that value statement can be built into your key market messaging.
Food 4 Thought - Lunch Break
Join us for an assortment of artisan sandwiches, fruit, and desserts to please all palates. This is your chance to connect with old and new friends or follow up with our morning speakers.
Session 4 : Driving vs. Drowning: Choosing Smart Tech Platforms to Fuel Growth
If you feel inundated by technology platforms, but more lost than ever on which ones will help achieve your growth goals, you aren’t alone. The average company pays for more than 30 business and marketing technologies, 80% of which overlap in function and most aren’t used. Data automation and cloud technologies can drive business results with the right principles and sound business process, but you need tech that’s built for you. Co-Founders Mike Remke and Matt Butler will share real-life client stories around good and bad tech practices and outline how to solve the biggest unknowns for change management and whether to build the tech or buy it.
Session 5: Exceptional Client Experiences
Are you in the process of reevaluating your business’ approach to its customer experience? Curious as to how other firms strengthen their customer relationships? Join Chris McKee of Venturity Financial Partners as he outlines Venturity’s Client Experience Journey in this People + People Conference session. Chris will cover how he and his team initially became aware of their Client Experience struggles, how they addressed the problem, and what tools, techniques and training they used to transform the Client Experience at Venturity.
Session 6: Growth Planning for the Middle Market In 2022
The Middle Market is the growth engine of the U.S. economy. These 200,000 businesses make up one-third of private sector employment and GDP, yet little attention is paid to their growth and challenges. In this session, Doug Farren will share the latest research he has led from The Ohio State University's National Center for the Middle Market about how these businesses plan to invest in people, processes, and technology to drive growth in the coming year.
The RedTie Cocktail Reception
Immediately following the closing keynote join us for cocktails, tasty appetizers, and a chance to network with business thought leaders.
Innovative solutions from industry experts
Insights and time-tested tips and tricks
A playbook of resources with actionable ideas from each session
Collaborative and interactive sessions
Meaningful connections with people holding similar values
A NEW MINDSET - BUSINESS GROWTH IS FUN!